Chapter 12 Services and Nonprofit Organization Marketing

Porsche offers services to both the general public and to business consumers. These services range from things like maintenance at the dealerships for both current and previous models, all done by certified Porsche technicians. To business orientated services like Porsche Consulting that helps companies develop mechanical, calibration and CAD systems for different applications whether it be automotive or otherwise. 

Porsche uses their dealerships as a way to distribute their services. Through their dealerships they have a chance to find out more about their customer's lifestyle and can offer them additional services and products that would benefit them. Porsche realizes that their dealerships can serve a purpose beyond just selling the car, it can make a one time buyer a repeat customer. They also offer the Porsche Classic service that offers genuine parts for discontinued models. Porsche has invested a lot in emerging markets like China. To ensure their success, they have been focusing on completing over a hundred dealerships by 2016. In hopes that they can satisfy demand and be able to distribute their services efficiently to their customers.

Porsche also offers the Porsche Driving School that focuses on teaching customers how to get the most out of their cars. Porsche employes racing drivers as instructors to attract clients and to have them taught by people who have real racing experience. They hold events at world renown race tracks and drivers can also earn their racing licenses through this service. Porsche offers a few different pricing options for the driving lessons. Depending on what type of training you want the classes can go from $1,800 for a one day precision course to $6,000 for a three day racing licenses (Masters Plus) course.